In China, 'green nudges' are helping reduce single-use plastic waste

The idea behind so-called nudges is to encourage certain behaviour by playing on the choices people face day-to-day. Photo: AFP

With the help of an American research institute, a Chinese home meal delivery company conducted an experiment to no longer provide customers with disposable cutlery in exchange for a reward.

This method, aimed at reducing single-use plastic waste, proved successful, as it reportedly increased the share of orders without cutlery by 648%.