Donkey milk soap soaking up fans in Jordan

A worker milking a jenny or female donkey at a farm managed by Atan Donkey Milk Soaps in Madaba, about 35km southwest of Amman, Jordan. Photos: Khalil Mazraawi/AFP

Friends and family initially mocked one Jordanian family's new venture in making soap from donkey's milk. But now, a year on, the company is cleaning up as customers bray for more.

Atan Donkey Milk Soaps produces 100% natural soaps from its farm in Madaba, 35km southwest of Amman, where it keeps 12 donkeys, and a small manufacturing workshop in the Jordanian capital.