Revenge of the 'granny plant' and the rebranding of plants

Probably as much for their aesthetics as their easy care, the monstera has become the leading symbol of "plant branding". Photo: AFP

The plants we choose for our home interiors can speak volumes about who we are. In fact, the latest outward sign of success is none other than a plant with large leaves with a natural pattern of cutouts.

After being shut up at home riding out the various waves of restrictions and lockdowns, plants have become a must-have accessory in "home branding" – a byproduct of the personal branding seen on social media.