If there is one thing we have realised from the Covid-19 pandemic, when it comes to our home, it is the renewed importance of making it comfortable. For those who have been working from home, equally crucial is creating a conducive work corner.
With that in mind, Ikea Malaysia launched the much-awaited 2021 Catalogue last week, featuring brand new collections, interesting collaborations, and reduced prices on items for all sections of the house.
“We have made the new catalogue more significant than ever, especially in today’s new normal where our living situations have changed.
“From making new dedicated spaces around the home to finding solutions for storing and maximising living spaces, the solutions and inspirations revolve around realistic and relevant offerings customers can relate to,” said Gerard Jansen, country retail director (Malaysia), Ikea South-East Asia, at the online launch.
The Swedish home furnishing retailer will also offer a reduced price range throughout the entire year, featuring close to 200 products.
“Post-pandemic, people have thin wallets and are looking for budget-friendly solutions. We have reduced the prices of 198 articles, specially selected because they are so well-loved and much-needed,” said Jansen.
The new catalogue details five new ranges and collections.
Jattelik is a soft toy collection for all dinosaur lovers while Ravaror is specially designed for small living spaces.
“With property prices that keep going up and people wanting to live closer to cities, it’s inevitable that the size of homes is becoming smaller. This collection includes functional items that can quickly turn small spaces into smart spaces.”
Ikea also recently tied up with Greyhound Original, a renowned Thai fashion label, to offer Sammankoppla, a limited collection of products that sees a blend of Bangkok street style with Ikea’s home furnishing expertise.
There’s also the Bygglek collection, a collaboration with Lego that contains creative storage solutions, available in stores early 2021.
Meanwhile, available in December will be the Eftertrada range of apparel and accessories, created in collaboration with Japanese designers. The range sports the Ikea logo and product barcode.
“This is a first for us. To me, it's important that we continue to be relevant to our consumers. I think this collection will appeal to our younger set of customers, and to many others as well, because it’s trendy.”
Ikea will also be introducing new food items while bringing back favourites at its restaurants and cafes. Look out for its Plant Ball, available in 2021, a more sustainable, plant-based alternative for meatball lovers.
This Thursday (Sept 17), the Ikea shopping app will also be launched.
The new Ikea 2021 Catalogue is available at all Ikea Malaysia stores and online at IKEA.my/catalogue. Ikea Family members will receive a RM5* voucher with a minimum spend of RM300* when you shop at any store from now until Oct 31, 2020. (*Terms apply.)
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