What happens when Bangkok street style meets Scandinavian design? A collection that’s all about creative, multi-functional and fun products.
Sammankoppla, which means “inter-connect” in Swedish, is a collaboration between Swedish home furnishing giant Ikea and Greyhound Original, an established Thai fashion brand.
The result is a range of furniture and home accessories that is affordable, sustainable and fun for small spaces. Think oversized sweater to cover your chair, complete with side and back pockets, or the ubiquitous triangle Thai pillow given a modern spin.
“Working with Greyhound Original enabled us to learn about adaptation. Through the brand's relaxed and playful attitude, we created new distinctive designs.
“We believe that Sammankoppla will meet the needs of those who are ‘young at heart', looking for functional furniture which also offers unique characteristics and is customisable in multiple ways, thereby perfectly helping to allocate their budget and space,” said Michael Nikolic, Ikea’s creative leader.
“So we came up with products that you can use in different ways, and in different rooms. We also wanted to make it fun for people to enjoy (the products),” he added.
Many of the items are based on the concepts of multifunctionality and reuse. There’s furniture developed from a scaffolding system that is light and flexible, and a lampshade inspired by reusing an old plastic container.
For your floor, check out the woven straw mat – common in traditional Thai wickerwork – remade with modern materials and designs. It also embraces production concepts that reduce the environmental footprint by recycling PET bottles to maximise their utility.
Bhanu Inkawat, co-founder of Greyhound Original, said since the brand first opened its doors in 1980, they have believed in "basic with a creative twist", aiming to make "simple everyday life creatively pleasurable".
“Sammankoppla is a collection influenced by a city with a rich heritage, history and an unending sense of optimism. It also shows that imperfection can be perfect,” said Inkawat via a video conference at the Ikea Malaysia head office in Petaling Jaya, Selangor, recently.
“The collection is an excellent opportunity for us to expound on this belief and connect the world with Thailand's rich heritage, mixing the old and new ways of life, and presenting them in the fun and creative Greyhound style.”
Inkawat highlighted two products that fit well in tight living spaces.
“With small spaces in Asia, floor living is quite flexible. It’s where we watch TV, relax, eat, work or sleep. So our cushions and floor mats are great for such situations.
“The collection is about connecting two worlds, two cultures and two ideas into one. We are excited to introduce Thai culture to the world through this collaboration.
“More importantly, we want to give a smile and bring a freshness to your apartment during these pandemic times,” said Inkawat, in conclusion.
The Sammankoppla collection is available on ikea.my and will soon be offered at all Ikea Malaysia stores.
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