New norm is all digital

  • Branded
  • Thursday, 30 Jul 2020

Youths can solve problems for the betterment of the country with the aid of technology.

The younger generations are the future leaders who will determine the development of Malaysia as a progressive nation.

Therefore, it is very crucial to nurture an innovative mindset and creative culture for productivity among them.

To realise this goal, Universiti Teknologi Mara’s (UiTM) Communication and Media Studies Faculty in Shah Alam, with the co-operation of the Malaysia Productivity Corporation (MPC), has launched the iPEX programme and Productivity Day 2020.

MPC Deputy Director-General Ab Rahim Yusoff said that the initiatives could give exposure on productivity and innovation, especially to meet the challenges of the new normal.

“We cannot maintain the same ways as before. As a productive individual, it is our duty to help the community to upgrade and improve their lives for the long term.

Zainon read out a speech for MPC Deputy Director-General Ab Rahim Yusoff during the virtual launch event.Zainon read out a speech for MPC Deputy Director-General Ab Rahim Yusoff during the virtual launch event.“This is not only the goal in education, but MPC also welcome this programme as productivity among the younger generation could lead to new innovations and breakthroughs which could be highlighted at the international level, ” he said at the virtual launch event of the iPEX and Productivity Day 2020.

Notably, MPC’s vision is to be a leading organisation in productivity enhancement for global competitiveness, and innovation.

Ab Rahim’s speech was read out by MPC’s Quality and Excellence Development division (QED) Director Datin Zainon Bakar.

It was also the first online launch by UiTM students, with the support of MPC, on the GoToWebinar and FB Live platform via MPC’s official account as a step towards the new normal.

Ab Rahim shared that MPC and UiTM would implement several programmes which could fulfil aspirations to expand productivity and innovation among the younger generations.

Among the highlights of the launch of iPEX: Innovation, Productivity, Exposure 2020 was a programme which celebrates innovative projects and creative ideas from the younger generations to compete at the APIC 2020 in November.

Among the other events were Productivity Day (organised by MPC), launch of Productivity Running Antz Game, and digital game on the MPC social site.

Such game was launched to attract participation of communities from all walks of life, aimed to extend the message on the importance of productivity in accordance with the Government’s efforts to educate youngsters towards digitalisation.

The digital game on the MPC Facebook page was conceptualised to find positive words and avoid negative words.

The prizes will be awarded to the Running Antz players who score higher marks in the digital game.

Running Antz games will be available for interested players until Aug 31,2020.Running Antz games will be available for interested players until Aug 31,2020.

Participants need to get marks or score above 60 (You’re Productive!), screenshot their achievements, post on FB and tag @MPCHQ.

The competition runs from July 24 to Aug 31,2020.

Among others, there will be an “IG Filter Short Video” prize-giving presentation via MPC Instagram – a short video competition which uses the Instagram Filter application.

For those interested, participation is still open and they can register through

Ab Rahim added that all these programmes would be fully conducted on the digital platform, in line with the Government’s SOP during the Covid-19 pandemic.

UiTM Communication and Media Studies Faculty deputy dean Dr Suhaimee Shaahar said that the varsity adopted online learning to replace face-to-face meetings.

“Online learning is compulsory in the Fourth Industrial Revolution (Industry 4.0) for the current generation.

“Therefore, we welcome the programme which gives opportunities to intellectuals realising their ideas and innovations and helping to smooth the operations and daily life.

Dr Suhaimee Shaahar said that UiTM adopted online learning for their students.Dr Suhaimee Shaahar said that UiTM adopted online learning for their students.

“Knowledge seekers, irrespective of their education level today, can see for themselves, and learn from the innovation which was highlighted. This is the modern age. Science and technology is more advanced than before, ” he pointed out.

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Universiti Teknologi Mara , UiTM


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