One of many dogs from across Germany that descended on Cologne for the country’s first petfluencer awards in September last year. — Photos: dpa
Have a cute pet and a smartphone? You could potentially be sitting on a mountain of cash.
People around the world are turning their four-legged friends into social media stars – and cashing in on their online popularity with advertising partners and merchandise.
Already a subscriber? Log in.
Subscribe now for a chance to win your dream holiday!
![](https://cdn.thestar.com.my/Themes/img/sub_paywall_TSM.webp)
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!