Digital doggies: pet influencers on the rise in Singapore

Sasha and Piper (left) in the home of dog owner Carrie Er in Singapore. The pair of fluffy white terriers are among a growing number of pet influencers on social media in Singapore, a trend fuelled by a rise in online shopping and pet ownership during the Covid-19 coronavirus pandemic. — AFP

SINGAPORE: Two fluffy white terriers wearing neckerchiefs pant quietly as their owner waves a treat and snaps a photo for the dogs’ tens of thousands of Instagram followers.

They are among a growing number of pet influencers on social media in Singapore, a trend fuelled by a rise in online shopping and pet ownership during the coronavirus pandemic.