Shopping can be a way to unwind or feel better, but the danger lies in when it becomes an addiction. — Positive Parenting
In today’s fast-paced world, shopping is more than just a way to acquire things we need – it has become a pastime, and for some, even a form of stress relief.
Many teenagers, like adults, enjoy shopping and consider it a way to unwind or feel better when they’re down, often calling it “retail therapy”.
While there’s nothing wrong with the occasional purchase to lift one’s spirits, for some young people, shopping can take on a more problematic role.
When this behaviour turns into compulsive buying, it becomes unhealthy and can lead to a pattern of addiction known as compulsive buying disorder or oniomania.
Shopping addiction is characterised by an uncontrollable urge to purchase items, often rooted in emotional triggers rather than necessity.
This form of addiction is similar to other behavioural addictions, such as gambling or gaming, and involves real changes in the brain.
Specifically, the act of buying can stimulate dopamine, the brain’s “reward chemical”, which creates feelings of pleasure and satisfaction.
Over time, the brain may start to crave that dopamine surge, leading to compulsive shopping behaviours as the person seeks out that rewarding “high”.
For teens who are already experiencing an intense period of emotional and psychological growth, shopping can easily become an unhealthy coping mechanism.
Online shopping, in particular, offers a fast, accessible outlet that delivers instant gratification with just a few clicks.
Signs and risk factors
Recognising compulsive buying disorder in teenagers can be challenging.
Some of the key indicators include:
- Constantly thinking about shopping
- Inability to stop shopping compulsively
- Experiencing a “rush” after buying something
- Feelings of guilt or regret
- Financial problems (e.g. stealing, getting into debt)
- Lying about, or hiding, purchases
- Shopping to cope with stress or sadness.
Several factors can contribute to a teen’s likelihood of developing a shopping addiction.
For some, compulsive shopping stems from low self-esteem or social pressure.
Adolescence is a time when fitting in is crucial, and buying the “right” clothes, gadgets or accessories may feel like a way to boost social status.
Furthermore, the online world often intensifies these pressures, with social media constantly showcasing products and promoting a lifestyle that can be hard to resist.
Many influencers encourage followers to purchase products to feel or look a certain way, which can increase a teen’s urge to shop, even when they can’t afford it.
Teens may also lack experience in managing money, making it harder to control their impulses when they have easy access to funds or credit.
How parents can help
As a parent, it can be difficult to know how to address compulsive buying without appearing critical or judgemental.
However, there are several supportive ways to help your teen manage this tendency and develop healthier financial habits:
Begin by having a conversation with your teen about their shopping habits without judgement.
By understanding the emotional triggers behind their shopping, you can guide them towards more constructive coping mechanisms.
Help your teen understand the value of money by teaching them about budgeting and saving.
Encourage them to track their spending and set limits on non-essential purchases.
If your teen is using shopping to manage stress, sadness or boredom, encourage them to explore other ways to cope with these feelings.
These alternative methods can include exercise, creative hobbies and spending time with friends and family.
For teens who rely on online shopping, help them set boundaries, such as waiting 24 hours before making a non-essential purchase.
This “cooling off” period can help them reconsider whether the item is truly necessary.
By restricting access to certain apps or websites, or by setting time limits on online browsing, parents can create a structured environment that encourages mindful, intentional spending.
Teens often imitate parental behaviours.
Show them responsible shopping habits by discussing how you budget and save, and how you make decisions around purchasing.
Shopping addiction among teens is a growing concern, but with understanding and guidance, parents can help their children develop a balanced relationship with spending.
By identifying the signs of an addiction early and providing the right support, you can equip your teen with the tools they need to manage their impulses, stay financially responsible and build self-esteem in healthy ways.
Dr Thiyagar Nadarajaw is a consultant paediatrician and adolescent medicine specialist. This article is courtesy of the Malaysian Paediatric Association’s Positive Parenting programme in collaboration with expert partners. For further information, please email starhealth@thestar.com.my. The information provided is for educational and communication purposes only, and it should not be construed as personal medical advice. Information published in this article is not intended to replace, supplant or augment a consultation with a health professional regarding the reader’s own medical care. The Star does not give any warranty on accuracy, completeness, functionality, usefulness or other assurances as to the content appearing in this column. The Star disclaims all responsibility for any losses, damage to property or personal injury suffered directly or indirectly from reliance on such information.
