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Beauty

Which beauty treatments do men seek?

By Dr SII SIK LIONG
The rise in popularity of K-pop celebrities like the members of BTS has had an important influence on how we perceive beauty in men. — AFP

Historically, beauty and cosmetic medicine primarily focused on women.

Despite increasing demand from men in recent years, most cosmetic services and skincare products still cater to women only.

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Men's health , aesthetic medicine

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