IN the landscape of modern parenting, millennial mums operate a diverse portfolio of social media accounts, embrace both older-generation and present-day child-raising philosophies, and place vast importance on their child’s nutrition.
Millennial mums are influential, as reflected by how businesses around the globe have been marketing directly to them.
They expect milk brands to be transparent when it comes to authenticity, safety and quality of their products – which supports the findings of a study that there is rising concern over food source transparency.
A survey of more than 400 mothers in Malaysia from last December to February 2020 reveals 96% of them are of the opinion that information on the packaging of formulated milk powder for children and maternal milk powder products is insufficient.
The respondents want to know more about the quality control (QC) process at food source and production.
Additionally, 91% of the mothers surveyed would trace information to be certain that the product is safe for consumption.
Among others, the survey showed that 99% of the respondents would trust a brand more if the products are of good quality and passed stringent QC process.
In response to the mothers’ demand for full disclosure, Friso Gold will be launching the industry’s first and only smart packaging innovation, TrackEasy, on June 20.
TrackEasy enables parents to trace the full journey of Frisomum Gold and Friso Gold from source (farm checks) to milk collection, packaging, final quality checks, export approval date and in-market port arrival date. You just need to scan a QR code at the bottom of the 900g tins.
Friso Gold sources from its farms in the Netherlands and maintains full control over the entire course of milk production from grass to glass – delivering more than just fortified nutrients to mother and child. That is why Friso Gold is able to provide such product transparency to parents today for a peace of mind that their milk choice has gone through thorough quality checks at every key touchpoint.
“We take the best of nature from our own farms in the Netherlands and make it better through science. We believe by preserving natural nutrients via our unique LocNutri Technology, children will be able to better digest and absorb the nutrients they need” said Friso Gold Malaysia marketing manager Claire Daphne Dominic.
The brand will be having a virtual launch on Saturday, June 20, 2020 at 10pm via Friso Gold Malaysia’s https://www.youtube.com/watch?v=HYhiSwWf43s and https://tinyurl.com/ycxa2y52 hosted by Aishah Sinclair. Join them to understand TrackEasy innovation better and stand a chance to grab discount vouchers as well as prizes worth up to RM250,000!
So if you are a parent to be or currently parenting kids, don’t miss this opportunity to experience the virtual launch of Friso Gold TrackEasy!
To learn more about Friso Gold TrackEasy, visit https://www.frisogold.com.my/trackeasy-home. Friso Gold milk products are available on Shopee at https://shopee.com.my/friso.os and Lazada https://www.lazada.com.my/shop/friso-gold-official-store
Get your free sample today - https://tinyurl.com/ya3ppd7d
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