Be A Star After 50 Campaign promotes positive attitudes about ageing


Life begins at any age and the Be A Star After 50 campaign aims to promote positive ageing. Photo: 123rf.com

LIFE starts... at any age, really, and that is what the Be A Star After 50 campaign by Star Media Group and NUTREN® Optimum by Nestlè Health Science (NHSc) is all about. The campaign aims to celebrate Malaysians over 50 who refuse to let age(ing) get in the way of leading a fulfilling life.

Our news feeds are filled with inspiring stories about those in their 50s, 60s, 70s, 80s and beyond who are breaking barriers – there are people who start a career in their 60s, go back to university in their 70s, run marathons in their 80s and dance through their 90s!

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positive ageing , active ageing

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