Light Shop, the webtoon behind Disney+’s original series of the same name, is enjoying a dramatic surge in popularity following the success of its adaptation.
After episodes 5 and 6 of Disney+’s Light Shop were released on Dec 11, Kakao Entertainment – the platform distributing the webtoon – reported a 187-fold increase in views of the original webtoon on Kakao Webtoon and Kakao Page. Revenue from the webtoon also grew 159 times during the same period, according to the analysis conducted by Kakao Entertainment, from Dec 11 to Sunday.
