‘Barney’ the purple dinosaur to get new reboot with toys, TV and movies

By AGENCY

An animated series for preschool kids is set to debut globally in 2024. Photo: Handout

Mattel Inc, coming off a tough year for toymakers, is relaunching the Barney purple dinosaur character for TV screens, theatres and the toy aisle, betting an icon unveiled three decades ago will resonate with today’s parents and kids.

An animated series for preschool kids is set to debut globally in 2024, the toymaker said Monday in a statement. The plans includes books, apparel and accessories, as well as toys and content for YouTube.

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Mattel , toys , Barney

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