Inspired by Abba, digital popstar Polar aims for real-world debut

The creation of media company TheSoul Publishing, Polar currently exists only in virtual world environments and on social media.

After headlining a festival in the metaverse, virtual singer and influencer Polar has ambitions to perform in the real world - drawing inspiration from the avatar concerts pioneered by Swedish pop giants Abba, the digital team behind her says.

The creation of media company TheSoul Publishing, Polar currently exists only in virtual world environments and on social media.