K-pop group NewJeans makes debut under Hybe independent label ADOR

NewJeans, the first girl group from ADOR, an independent label under K-pop powerhouse Hybe, threw its glitzy hats into the ring. – Photo: ADOR

NewJeans, the first girl group from ADOR, an independent label under K-pop powerhouse Hybe, threw its glitzy hats into the ring with its namesake debut album.

Hybe is the multi-label entertainment company home to several big-name K-pop labels, including Big Hit Music, the label behind superstars BTS.