Singaporeans still prefer listening to the radio

According to a study, 70% of Singaporeans over the age of 15 listen to the radio at least once a month. Photo courtesy of Gerhard G/Pixabay

While radio may be falling out of favour in some countries, it is still popular in Singapore. On the whole, listeners in the Asian country continue to favour this medium, it seems, even if younger people prefer platforms like Spotify and YouTube.

Listening to the radio is part of everyday life for many people in Singapore, according to a recent Nielsen report. In fact, 70% of Singaporeans over the age of 15 listen to the radio at least once a month for entertainment, news or out of habit. This trend is even more pronounced among Baby Boomers and Gen X listeners.