The 4,700-square-meter space immerses visitors in the music and visual world of bands like BTS, TXT, ENHYPEN and Seventeen through their five senses. They can see the various equipment used by the sound engineers and producers who worked on BTS's On or smell a perfume created especially for Euphoria, one of Jungkook's solo tracks.
"HYBE INSIGHT brings light to the footprints of HYBE, our artistes and the fans," HYBE said about the museum in a statement. "It will become a special space where the singers and their followers can interact with each other through music and expand their musical experience." – AFP