From McD to LV: K-pop's BTS notches up marketing deals

The members of BTS are now the brand ambassadors for Louis Vuitton. Photo: Handout

Mixing high- and low-cost styles is a well-worn fashion trick, and Korean pop sensations BTS (pic) are taking the approach to a whole new level in marketing deals announced this week.

After first agreeing with McDonald's to promote a new meal selling for just over US$6, the boyband has also been named brand ambassadors for Louis Vuitton, the purveyor of handbags that sell for well above US$1,000.