'Sexiest Man Alive' Michael B. Jordan to join adult-content subscription site OnlyFans

Michael B. Jordan has an OnlyFans account - the controversial social network often considered to favour pornography. But it is not what you think. Photo: AFP

Lockdowns and quarantines have sent the time spent on social media skyrocketing.

From OnlyFans to TikTok, several celebrities – like the actor Michael B. Jordan or the French dancer Fauve Hautot – not to mention brands, are seizing the power of social media to launch initiatives in aid of good causes. But as well as being a good way for them to offer support at this difficult time, it’s also a good way of boosting their image.

Jordan is People magazine‘s “Sexiest Man Alive” for 2020, and the star plans to put his newfound status to good use. The news could almost have gone unnoticed in his interview with Jimmy Kimmel, Nov 18, and yet Jordan nonchalantly announced that he was signing up to the OnlyFans website.