London's West End theatres are enjoying record ticket sales and drawing millions of pounds of investment as a pandemic-era tax break that will become permanent next month persuades some producers to choose Britain over Broadway.
A record 17.1 million people attended West End shows in 2023, and a similar number in 2024, according to the Society of London Theatre (SOLT). That compares to 15.3 million in 2019, before Covid-19 shut entertainment venues globally.
