Immersify KL, a permanent multi-dimensional media art gallery at Bukit Bintang City Centre, is set to open its doors on Feb 28, Photo: Immersify KL
Visitors are in for a multi-sensory adventure as Immersify KL, a futuristic gallery destination, prepares to open its doors at Bukit Bintang City Centre in Kuala Lumpur on Feb 28.
Blurring the lines between art, culture, and technology, this multi-dimensional space – 2,790sq m (30,000-sq foot) – features 11 interactive zones, including Malaysia’s first 360-degree, 12m-high projection space.
Using high-definition visuals, interactive installations, and 3D spatial sound, the gallery offers visitors a chance to engage with digital art in an entirely new way. Visitors can wander through spaces such as the Neon Jungle, Moonlight Memories, Glowing Garden, Canvas Oceania, Illusion Road, Prism Shine, and Starlight Garden. Whether exploring nature-inspired landscapes, abstract designs, or cultural elements, each space is designed to stimulate the senses and spark curiosity.
The project is a collaboration between Bitgrim Immersify Group Sdn Bhd and Eco World Development Group Bhd, combining South Korean digital media expertise with Malaysia’s diverse cultural landscape
Bitgrim Immersify Group, a South Korean company specialising in immersive media, covers areas like extended reality, projection mapping, lighting, sound design, and interactive installations. The company has worked on major digital art projects in Korea and aims to bring its expertise to South-East Asia through Immersify KL.
Immersify KL, featuring 11 immersive zones, invites visitors to wander through spaces such as the Neon Jungle, Moonlight Memories, Glowing Garden, Canvas Oceania, Illusion Road, Prism Shine, and Starlight Garden. Photo: Immersify KL
Designed as an edutainment destination - blending nature’s magic, artistic creativity, and Malaysia’s cultural essence - for all ages, Immersify KL offers more than just visual spectacle. Among its other highlights is a cafe themed “Illuminating Art, Inspiring Flavours”, adding a coffee and cake treat to the experience.
As part of a growing wave of digital art spaces and experiences in the Klang Valley, Immersify KL reflects the rising demand for immersive, technology-driven experiences.
Venues like RXP.KL, an experimental digital art gallery in REXKL, have already introduced audiences to projection mapping, interactive exhibits, and new media art.
Meanwhile, homegrown digital art outfit Filamen’s recent "Immersio" showcase – featuring local artists working with light, projection, and digital installations – underscores the increasing fascination of Malaysia’s younger generation of artists and art enthusiasts with the fusion of technology and creativity.
Last December, the Light and Motion Putrajaya Festival (Lampu) returned, illuminating Putrajaya in dazzling outdoor year-end celebration. With a futuristic concept, Lampu 2024 featured Italian new media artists Michele Pusceddu and Antaless Visual Design, supported by a local technical team.
