The Covid-19 pandemic was the catalyst for many entrepreneurs to start F&B businesses that capitalised on gaps in the market. This is exactly what Tee Ching Kian and his like-minded partners did when they collaborated together to launch Hinode Bento, a business designed around beautiful Japanese artisanal bento boxes.
“We started this brand during the movement control order. Previously the partners had restaurants as well, but during the MCO, the feedback from customers was that whatever food we used to serve for dine-in was not as good as expected once we packed it and sent it out.
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