Online cookie businesses are huge pandemic hits

Kee did over 100 recipe trials before arriving at the right one. Her cookies have since become massively popular and she regularly sells thousands of cookies a week. — KRYSTLE KEE

A few months ago, I realised my Instagram feed was being surreptitiously filled with a series of hedonistic, sinfully decadent images and videos of ... cookies. Very often, these visual stimuli depicted huge, chunky New York-style cookies broken apart to reveal thick streams of chocolate/marshmallow/peanut butter oozing out of tender, doughy cores.

This powerful virtual sensory experience was so masterful; it was enough to propel an instant purchase (I certainly fell for it hook, line and sinker).