Brand holds contest to introduce new ice cream


  • Food News
  • Monday, 14 Sep 2020

Paddle Pop Minions Ice Cream comes with creamy chocolate and indulgent caramel flavours.

UNLEASH your inner child with every bite of Paddle Pop Malaysia’s new Paddle Pop Minions Ice Cream.

Featuring Illumination’s ever-cheerful Minions design and shape, each ice cream comes with creamy chocolate and indulgent caramel flavours.

Malaysians will have the opportunity to #TasteTheChomel with the Paddle Pop Minions Ice Cream.

“Chomel” is a fun and playful portmanteau derived from the CHOcolate and caraMEL flavours of the ice cream, and an apt description of Illumination’s Minions that Malaysians have come to know and love.

On top of this, Malaysians stand a chance to win exclusive Minions merchandise by participating in the nationwide #TasteTheChomel contest which runs from Oct 1 to 31.

Get families and friends to strike up their most mischievous poses with their Minions ice cream in hand to stand a chance to win prizes.

Snap the photograph and complete your most creative picture or video using the “Minions Ice Cream” comic filter strip that is available on Instagram.

Pair the picture or video with your most creative caption. Then post on Instagram with the hashtag #TasteTheChomel and #PaddlepopMY as well as tag @PaddlePopMalaysia to be in the running for the prizes.

The most creative submissions will win the grand prize of a Minions portable Bluetooth speaker while consolation-prize winners will earn a limited-edition Minions “Unstoppable Bike Chase” Lego set that will no doubt spark excitement in the entire family.

The Paddle Pop Minions Ice Cream is available in retail outlets nationwide.

For more information on the Paddle Pop #TasteTheChomel contest details, go to Paddle Pop Malaysia’s official social media page, www.facebook.com/paddlepopmalaysia

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