F&B pandemic trends

There are foodies who would still like to enjoy gourmet food in the comforts of their home, and restaurants are responding to their demands in this pandemic era. — 123rf.com

This year, the local F&B industry has been hard hit by the volatile changes wrought by the Covid-19 pandemic. While industry analysts were once predicting that things like juice pairings would be the breakout hits of the year, those notions have been thrown by the wayside in favour of reset options that allow for some means of survival in this tough new environment, especially as the F&B sector has recorded some of the highest job losses during the movement control order (MCO).

Which is why these days, F&B operators in Malaysia are responding to fast-changing consumer behaviour by modifying and adapting their own businesses to suit new market demands and ultimately, to try and stay afloat.