IT is a fact that many businesses are crippled in the face of the current pandemic as companies struggle to keep business going. However, new opportunities are also emerging amidst the changing landscape, particularly in the tech startup space.If anything, the current crisis presents startups with a chance to relook their products and business models to cater to a new market.
“This is a good test bed and an opportunity for startups to pivot by being alert to what is happening on the ground and by responding to the real-time environment. Pivots are not new for startups. It is a part of their journey. They just need to ensure that they can sustain it, ” says Cyberview Sdn Bhd’s Siti Shafinaz Mohd Salim.
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