Making e-commerce social

Regional products: Currently, most of Fingo’s products are from Tmall and Taobao but Dong expects more products to be sourced from within the region over time.

E-COMMERCE has made quite a mark in the retail scene. As brick-and-mortar businesses face the challenge of slower sales and the need to adapt, the fast growing digital retail segment, it seems, is also faced with increasing competition as e-commerce evolves.

Newly launched e-commerce operator Fingo says there is a new business model in town and this is expected to eventually catch on with merchants and consumers.