A decade of showcasing the best in business

Yip (second from left) and RHB Banking Group chief marketing officer Abdul Sani Abdul Murad (third from left) with their team at the RHB booth.

THE Star Outstanding Business Awards (SOBA) was launched with much fanfare recently, bringing together its sponsors and strategic partners to celebrate the start of the SOBA awards season at Menara Star in Petaling Jaya.

Back for the 10th year to showcase the best in the local small and medium enterprise (SME) sector, the awards mark the achievements of enterprises that have made a difference to the nation’s economy and opened new frontiers.