Addressing consumer security concerns


  • SMEBiz
  • Monday, 06 May 2019

Mismatched expectations: The study finds that organisations are still prioritising their bottom line over consumer expectations.

WHILE technology enables businesses to be more connected, consumers are increasingly more worried about their personal details, a survey by KPMG reveals.

In an attempt to understand the gap in perceptions about cybersecurity between consumers and the organisations that serve them, KPMG recently conducted a global survey of more than 2,000 consumers and 1,800 chief information security officers (CISOs) in 24 markets including Malaysia.

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