The e-commerce paradox

Growth conundrum: The e-commerce potential in the Asean region is enormous but competition is also heating up.

MANY of the new technology-based companies that have come into the market over the past few years have challenged the conventions of a traditional business model.

Rather than profits, they have focused their resources and efforts on acquiring users and on scaling the business as quickly as possible. It was all about “go big or go home”.

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