Local durian producer takes a leap to China

Sweet deal: (seated from left) Leng, Xiang, Ho and Fu at the MoU signing ceremony that will bring Beho Fresh’s durians to China.

LOCAL fruit supplier Beho Fresh Group has signed a memorandum of understanding (MoU) with Tmall, China’s largest B2C marketplace, and Alibaba Group’s global aggregated sourcing platform for perishable food, Shanghai Win Chain Supply Management Co Ltd (Win-Chain), to sell export-quality frozen whole Musang King durians to China.

Under the strategic cooperation, Beho Fresh will supply Win-Chain with frozen whole Musang King durians for distribution on Tmall and Alibaba’s other China retail marketplaces, which together are visited by more than 660 million mobile active users each month as at September this year.