Powering through on energy drinks

Enter the dragon: Chong is the man who introduced the dragon fruit drink into Malaysia.

HAVING his roots in farming, Raymond Chong heeded the government’s call back in 2003 to go downstream. He tried his hands at turning farm products into more lucrative value-added items.

The founder and chief executive officer of beverage company Asia Big Power - which specialises in energy drink and fruit flavoured beverages - was responsible for introducing the much loved dragon fruit drink to the country. He set up a beverage making facility and started selling locally produced dragon fruit juice under the Pitaberry brand in 2004.