New incubator for the F&B industry

GALEEVEURS Group recently launched Malaysia’s first integrated F&B incubator ecosystem to help groom and build the next generation of F&B operators.

“By positioning ourselves as the first integrated F&B incubator ecosystem, we hope that F&B legacies will be sustained using this ecosystem,” said Datuk Henry Lee, founder and chief executive officer of Galeeveurs Group.

“As the fourth-generation successor of a heritage brand, I believe local Malaysian food holds a special way of uniting people, bringing fond childhood memories and has good potential to be introduced on a global level,” he added.

The programmes is targeting hawkers and F&B operators, particularly those faced with a challenge of finding a successor to continue the business.

In such situations, Galeeveurs hopes to steps in with a solution to mitigate the problem by not only providing strategic counselling but assisting them in implementing the business. He noted that its solution would not only benefit those without successors, but also young successors who intend to continue the legacy of a business and business newcomers who are interested to be in the F&B industry.

“Additionally, Galeeveurs is looking for more partners that are keen to contribute and help us grow, as we are currently planning to expand and aiming for an IPO listing,” said Victor Bong, co-founder and chief operating officer of Galeeveurs.

In accordance with their expansion plan, Galeeveurs intends to build an incubator hub that serves not only as an incubation system, but is also in line with the group’s direction of expanding the brand. It is keen to invite more F&B start-ups and business owners to come under its platform.

The hub will feature a co-working space that includes kitchen and bar facilities, showcase and launching pads, and a place for conducting workshops.

Galeeveurs has also established partnerships with Golden Pencil, Marks Food Solution, Andamiro, Big Hub Education and Culturalogy, which will play significant roles in building, supporting and sustaining the incubator ecosystem.

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Business , Galeeveurs , f&b , incubator


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