Marketing platform: Lim (left) and Lee hope to promote the Tongkat Ali herb through their business.
THEIR interest in Tongkat Ali stems from a visit to a trade expo four years ago.
“We passed by this booth that was showcasing natural products. What caught our eyes was the Tongkat Ali. The guy, who was from Pahang, brought this whole root over. It was an eye-opener for us. We were fascinated,” shares Ayu Flores founder Elizabeth Lim.