THE modern business environment is competitive as employees are expected to increase productivity and do more with less.
But technology and the Internet have made things easier and provided tools that help achieve new, bigger targets.
In today’s context, increasing productivity requires reliable and secure Internet access across Malaysia.
Typical tasks most businesses find indispensable include accessing documents online, video conferencing, e-mails, keeping track of distribution channels on the go, and more.
“Malaysian businesses should always be connected to their customers and mobile networks like Digi let them achieve more with wider Internet access,” said Digi’s head of enterprise business Ignatius Lee.
Consistent network connectivity gives businesses the opportunity to better utilise the Internet and draw a broader audience to their products and services.
It takes a small local business or startup and makes it a global player with access to customers across the world.
Tech-savvy customers of today stay connected to each other and the world.
To reach them, businesses need to familiarise themselves with various platforms their customers are on and connect themselves to those networks.
Essentially, businesses need to go digital quickly or risk being left behind.
Mobile networks connect businesses to employees, resources, products, services and customers, making it essential components for success.
It must enable businesses to seize opportunities quickly locally and globally while maximising resources and minimising cost.
“That is Digi’s objective when rolling out its network, products and solutions for businesses,” Lee said.
It is no wonder that Digi is Malaysia’s largest mobile network provider in terms of subscribers today.
While access to global networks is crucial, so is mobility, and businesses need to be able to access all resources on-the-go, all the time.
To cater to that, Digi activated its 900MHz spectrum in July last year, which allows mobile signals to reach wider areas and improve indoor coverage.
Business owners can stay connected to the office, employees, suppliers and partners at all times.
Underlining the telco’s improvement to its network, MCMC recently named Digi as having the network with the best “Quality of Service” in Malaysia.
Digi’s 4G LTE network showed good consistency and availability across Malaysia.
“Over two years ago when we started rolling out our 4G LTE network, our network speed was already fast enough to provide a high-speed Internet experience for customers to do everything from messaging and social media to streaming video content.
“Since then, we focused instead on network expansion and enhancing network performance to provide a better and consistent experience with very little lag or buffering.
“For customers who want higher Internet speeds, we have also been overlaying our network and today offer the widest LTE-Advanced (LTE-A) network in the country, which potentially doubles our Internet speed when using LTE-A capable devices,” he added.
Digi’s digital solutions enable businesses to modernise their processes and operations to improve their offerings, thus bringing better value for their customers while achieving increased bottom lines.
Many traditional businesses are being disrupted today.
Internet of Things (IoT) and Machine-to-Machine (M2M) technology are breaking the barriers of cost and simplifying operations to change the economic landscape.
For instance, in Malaysia, connected vehicles and insurance telematics have been identified as two of the fastest growing use cases for IoT that will contribute towards the expected RM9.5bil GNI creation by 2020.
This technology can be used in a spectrum of solutions for commercial and private vehicles as well as insurance providers.
M2M connectivity is also becoming a decisive factor for gaining a competitive edge.
Solutions that layer data analytics and machine learning on top of M2M solutions are becoming another key driver in this “new normal” business environment.
More examples like this are expected to unfold in the near future that will leave traditional business models far in the rear view mirror.
Without a doubt, traditional business owners are anxious about the future.
Those who are not tech-savvy may feel overwhelmed trying to comprehend such newfangled tools and technical jargon like IoT and M2M.
Even the tech-savvy among business owners cannot be faulted if they struggle to keep up with the fast-changing environment while having to balance their accounts.
This is where a good technology partner comes in.
One of Digi’s digital offering is iFleet – an IoT-based Business-to-Business (B2B) solution for fleet management that allows customers to locate their fleet in real-time, monitor drivers’ behaviour, control productivity, produce accident reconstruction reports and lower operation cost.
Digi then rolled out its vcash e-wallet and payment solution, which allowed users to go cashless and pay for products and services using their smartphones.
“Today, we are already bringing new digital solutions to the market that our customers will find useful and effective in achieving higher bottom lines,” said Lee.
“We are also constantly in discussions with new strategic partners to find new synergies that will lead to better business solutions for customers.
“We are continuously looking to innovate and we want to listen to our customers to understand their needs so we can help develop solutions for their pain points.”
Lee added that Digi now wants to take things forward with its enterprise customers and there is plenty to explore.
■ Visit http://digi.my/business for more on Digi and its new digital business solutions.