The evolving Malaysian driver: Loyalty, value and the SUV surge


THE Malaysian car market is always changing. This is due to a mix of factors, including what buyers want, economic conditions, and global trends.

In the past, people often stuck to certain brands and looked for affordable cars. Now, there’s a clear change. While good value for money is still most important, lifestyle choices, especially the growing popularity of sports utility vehicles (SUVs), are reshaping what people buy. This article looks at the changing heart of the Malaysian car buyer.

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