Why underconsumption won’t last in Singapore


Another contribution to Singapore’s particular consumer mania is the never-ending calendar of sales from major corporations and brands. — The Straits Times

AMONG the hottest buzzwords across social media platforms is “underconsumption core”.

This is where people have started to accept it is okay to stop overbuying and, instead, make the most of what they already have and buy only what they need.

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