Why underconsumption won’t last in Singapore


Another contribution to Singapore’s particular consumer mania is the never-ending calendar of sales from major corporations and brands. — The Straits Times

AMONG the hottest buzzwords across social media platforms is “underconsumption core”.

This is where people have started to accept it is okay to stop overbuying and, instead, make the most of what they already have and buy only what they need.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Next In Insight

Big tech’s hidden depreciation risk
Where to invest beyond AI hype
A case for the maligned GST
Bursa should knock on more doors
Is our bourse still attractive?
How to deal with involution in China
T-1 firms key for Asean trade
Stars aligned for a strong equity market
Game-changing 2026 starts with us
Why Ford expands partnership with top Chinese battery maker

Others Also Read