The rise of ‘senior toys’

Matching pairs: An elderly woman uses a set of coloured beads to train her thinking and motor skills in Hefei, Anhui province. — Photo: China Daily

CHINA’S rapidly ageing population is fuelling a new consumer trend for “senior toys”.

With over 300 million citizens aged 60 or older, families are increasingly turning to specialised games, puzzles and therapeutic toys to combat cognitive decline and elderly isolation.