Lavazza brews bigger ambitions


A Lavazza coffee shop, operated by Yum China Holdings Inc., in Shanghai. Photographer: Raul Ariano/Bloomberg

WHEN descendants of Luigi Lavazza were preparing to hand the reins of the century-old Italian coffee roaster to its first external manager, they took Antonio Baravalle to dinner, sat him down and told him what was expected. 

The family knew that “sooner or later consolidation in the industry would start”, the Lavazza Group chief executive officer recalled.

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