JAKARTA: The tourism and hospitality sector will convene in a new national industry platform where hotel owners, operators, investors and senior decision-makers from across the archipelago will examine the forces shaping Indonesia’s tourism economy at a time of renewed growth and increasing complexity.
The inaugural event, to be held on May 12 here, is arranged to reflect Indonesia’s unique tourism realities, its scale, cultural depth and extraordinary diversity of destinations, while addressing the evolving demands of travellers, brands and capital, the organisers said in a press release recently.
“The agenda opens with an assessment of Indonesia’s investment climate and tourism outlook for 2026, providing economic context for the discussions that follow,” the organisers said.
The event will also focus on luxury hospitality, where expectations are shifting rapidly and brands are being challenged to move beyond traditional definitions of premium service.
Dubbed Indonesia Tourism Xchange 2026, the event is being organised by Horwath HTL, C9 Hotelworks, STR, QUO Global, Greenview and Delivering Asia.
Also supporting the event is Langham Hospitality Group, as well as the Jakarta Hotels Association, the Indonesian Hotel and Restaurant Association and the Bali Hotels Association.
The Tourism Ministry has set a target of 16 million to 17 million foreign visitors to visit Indonesia in 2026. There were 15.38 million foreign visitors in 2025, the figure representing a 10.8% increase from the previous year’s 13.88 million.
The ministry also expects 1.18 billion trips to be made by domestic tourists this year.
Some 1.2 billion trips were made by domestic tourists in 2025, increasing by 17.55% from the 1.02 billion recorded in 2024.
Langham Hospitality Group regional vice-president operations Asia, Sherona Shng, is scheduled to explore how luxury in Indonesia is increasingly shaped by cultural intelligence, personalisation and emotional connection, rather than scale or spectacle alone.
“Luxury travellers coming to Indonesia are not looking for replicas of global hotels. They are seeking meaning, context and a sense of place,” Shng said, as quoted by the release.
Hotel performance and demand dynamics form a central pillar of the programme, with a close examination of how Indonesia’s hotels are trading across resort and urban markets. — The Jakarta Post/ANN
