Malaysia External Trade Development Corporation (MATRADE) CEO Abu Bakar Yusof
KUALA LUMPUR: The Malaysia External Trade Development Corporation (MATRADE) is leading more than 120 Malaysian food and beverage (F&B) companies to Gulfood 2026 in Dubai, United Arab Emirates (UAE).
Gulfood 2026, the world’s largest annual food and beverage (F&B) trade exhibition, is taking place from today until January 30 at the Dubai World Trade Centre and Dubai Exhibition Centre.
MATRADE chief executive officer Abu Bakar Yusof said Malaysia’s participation in the 22nd edition of Gulfood 2026 marks a strategic milestone in strengthening the nation’s trade relations with the Middle East, in line with the agency’s market diversification initiatives.
"Beyond showcasing products, the mission aims to demonstrate Malaysia’s capability as a "Total Solution Provider” in the global F&B supply chain.
"By merging gold-standard halal integrity with cutting-edge food technology and a focus on sustainability, Malaysian brands are ensuring they remain the preferred choice for sourcing partners who value quality, innovation, and reliability,” he said in a statement.
The Malaysia Pavilion will showcase a new phase of F&B offerings focused on health-conscious innovation and premium convenience.
"This year’s participation highlights a strategic pivot from commodity exports to high-value downstream, processed food solutions,” said MATRADE.
Over 70 Malaysian companies are participating, focusing on sauces and pastes, while nearly 50 companies specialise in ready-to-eat (RTE) meals, highlighting the growing demand for convenient food options in Gulf Cooperation Council (GCC) markets.
"These products utilise advanced retort and freezing technologies to deliver authentic, de-skilled culinary experiences that bring the complex flavours of Asia to Middle Eastern homes in minutes,” said MATRADE.
In response to the GCC’s national health agendas, the Malaysia Pavilion will feature a significant "Better-for-You” (BFY) segment.
"More than 40 exhibitors will showcase organic, non-genetically modified organisms, gluten-free and plant-based products.
"From functional beverages and herbal-infused health drinks to low-glycemic snacks, Malaysia is redefining halal as a standard that encompasses not only religious compliance but also holistic wellness and food safety,” said MATRADE.
The agency noted that Malaysia’s processed food trade with the Middle East and North Africa (MENA) region continued its upward trend in 2025, reaching a record high of RM2.52 billion, up by 4.2 per cent.
"Exports in the same year stood at RM2.42 billion while imports registered at RM0.1 billion.
"With the UAE serving as a strategic gateway, MATRADE expects Gulfood 2026 to generate significant export sales and forge long-term strategic partnerships between Malaysian small and medium enterprises and global distributors,” it said.
Enquiries about the Malaysia Pavilion at Gulfood 2026 or meetings with Malaysian exhibitors may be made via dubai@matrade.gov.my. - Bernama
