Most Malaysian CEOs target growth beyond core sectors

The number of Malaysian companies entering entirely new sectors has surged to 76% over the past five years, a significant leap from 42% in 2025.

KUALA LUMPUR: About 84% of chief executive officers (CEOs) in Malaysia plan to expand beyond their traditional industry boundaries over the next three years, targeting adjacent and fast moving sectors, according to PwC’s 29th Global CEO Survey – Malaysia.

The survey noted that these fast moving sectors include retail (22%), consumer goods and services (16%), and technology (14%), among others.