MALAYSIA’S participation in Vietnam Expo 2025, held from Dec 4 to 6 at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City, aimed to strengthen Malaysia’s trade presence in one of Asean’s fastest-growing markets.
Led by Malaysia External Trade Development Corporation (Matrade), the Malaysia Pavilion featured 23 companies across key sectors including food & beverages, ICT, machinery, lifestyle products and electrical and electronic products.
The programme enabled Malaysian exhibitors to engage directly with Vietnamese buyers, distributors and industry players, explore new export opportunities and enhance market visibility in support of Malaysia’s broader regional trade objectives.
Ahimsa Vege Health Food Industries Sdn Bhd managing director Andy Low (second from left) introducing the company’s plant-based products to Consul General of Malaysia in Ho Chi Minh City Firdauz Othman, highlighting the brand’s commitment to healthy and sustainable food choices.
AyoMayo Sdn Bhd business development director Goh Hui Ling (right) presenting tokens of appreciation to Consul General of Malaysia in Ho Chi Minh City Firdauz Othman, SME Bank customised programme II head Bashari Mohd Sidek (second and third from right, respectively) and other key officials, celebrating a moment of warm recognition and strengthened ties.
Showcasing a wide variety of convenient offerings, the team from Bento Food Industries Sdn Bhd presented their ready-to-eat meals and instant noodles at Vietnam Expo 2025. They actively engaged with Vietnamese buyers and distributors, paving the way for potential market expansion.
Representing DAQ Logistics Sdn Bhd at the Vietnam Expo is the company’s leadership team, comprising (from left) operations director Manfred Lim, founder and managing director Daniel Chin, business and operations manager Ken Tang and co-founder and chief financial officer Questal Lim.
Kent Kee Food Supplies Sdn Bhd chief executive officer Wong Pui Kuan is pictured alongside business development executive Siti Nurfatina Ghazali and digital marketing executives Wahidah Mohamad and Nur Fatihah Mohamad Din, demonstrating the collaborative effort and unified direction of the company’s leadership and operational teams in driving business development and enhancing the organisation’s digital presence.
Faiza Marketing Sdn Bhd showcasing its range of halal rice, readyto-cook pastes and food products, highlighting Malaysia’s strengths in trusted halal brands and everyday food solutions for the Asean market.
The JMD Life Sdn Bhd team made a vibrant international debut, proudly bringing Malaysian heritage products Kent Kee Food Supplies Sdn Bhd chief executive officer Wong Pui Kuan is pictured alongside business development executive Siti Nurfatina Ghazali and digital marketing executives Wahidah Mohamad and Nur Fatihah Mohamad Din, demonstrating the collaborative effort and unified direction of the company’s leadership and operational teams in driving business development and enhancing the organisation’s digital presence. Faiza Marketing Sdn Bhd showcasing its range of halal rice, readyto-cook pastes and food products, highlighting Malaysia’s strengths in trusted halal brands and everyday food solutions for the Asean market. to the global stage.
The Green Wellness team— founder and managing director Datin Dorph Peng (left) and project manager Ashley Lim (right)—engaging in business discussions at the IWE booth, highlighting Malaysia’s commitment to advancing wellness and healthcare.
Makatas Marketing Sdn Bhd’s participation at the Vietnam Expo enabled the company to demonstrate its strengths, connect with new partners and explore opportunities for global business expansion, setting the stage for future success.
Quicbowl Chef Sdn Bhd is turning heads with its innovative instant self-heating Quicbowl meals. At Vietnam Expo 2025, co-founders Chew Yee Fang (right) and business development manager Lyn Cheah showcased the brand’s cutting-edge convenience food, aiming to broaden Quicbowl’s presence in global markets.
A Nureys Food Sdn Bhd representative introducing the company’s products to Consul General of Malaysia (Ho Chi Minh City) Firdauz Othman. The company showcased its halal ready-to-cook and ready-to-eat range, engaging Vietnamese buyers and distributors while exploring new market opportunities.
Mentari Alam Eko (M) Sdn Bhd (Maeko) founder and chief executive officer Chelsea Chee (right) and chief sales officer Mae Ooi showcasing the company’s innovative IoT-enabled composting technology at the Vietnam Expo, while forging regional partnerships and promoting sustainable food-waste management solutions across the region.
Eco Bee Biotech international business director Simon Cheong (left) presenting a token of appreciation to the Consul General of Malaysia (Ho Chi Minh City) Firdauz Othman as SME Bank customised programme II head Bashari Mohd Sidek looks on.
Teck Seong Food Industries Sdn Bhd export manager Liza Soh (third from right) presenting a token of appreciation to Consul General of Malaysia (Ho Chi Minh City) Firdauz Othman (third from left), joined by (from left) Matrade Ho Chi Minh City assistant trade commissioner Hafidz Shukri Junit, SME Bank customised programme II head Bashari Mohd Sidek and Matrade Ho Chi Minh City trade commissioner Zaimah Osman.
Yu-Ai Food Industries export manager Ken Yap (left) and technical chef Paul Teoh (right) stand alongside their translator, Jena, at Vietnam Expo 2025. The team is excited to showcase the company’s latest sweet food pastes and innovative mooncake designs, fostering connections and sharing their offerings with potential regional partners.
Representatives from Love Earth, NTP, SMEs and the Entrepreneur Development and Cooperatives Ministry (Kuskop) unite in a collaborative effort to strengthen existing partnerships and strategise for future market development in Vietnam. Pictured (from left) are Amanda Mah, Filzah Nasuha, Lynda Khoo, Natasha Mah, Thu Nguyen, Loan Nguyen and SME Bank customised programme II head Bashari Mohd Sidek.
Representatives from Service4U Sdn Bhd highlighting the company’s cloud voice, ICT and AI-driven communication solutions at the Vietnam Expo 2025, engaging Vietnamese buyers and distributors in discussions on market expansion opportunities.
Richfield Food Industry Sdn Bhd joined its esteemed partner, Richfield World JSC, on their home ground to sign and exchange an MoU appointing Richfield World JSC as the exclusive distributor for Kinko Seafood in Vietnam. The milestone was marked by a celebratory moment as Richfield Food Industry Sdn Bhd managing director C.K. Chua (second from left) presented the agreement to Richfield World JSC chairwoman Phùng Thị Thu Thủy (centre), alongside operations director Bill Chua, project director Jennifer Chua and a member of the team, signalling the start of a promising partnership.
The Taam Al Seha Sdn Bhd team showcasing its superfood products at the Vietnam Expo, highlighting its Jom Idli and AlSeha brands for export. The ready-to-eat offerings feature selected Malay, Chinese and Indian superfoods, representing the diversity of Malaysian cuisine on the international stage.
Saudagar Aiman Sdn Bhd director Shelyza Sulaiman and export sales manager Hasri Amat (second and fourth from left, respectively) connecting with SME Bank customised programme II head Bashari Mohd Sidek (left), Consul General of Malaysia (Ho Chi Minh City) Firdauz Othman (centre), alongside Matrade Ho Chi Minh City trade The Taam Al Seha Sdn Bhd team showcasing its superfood commissioner Zaimah Osman and assistant trade commissioner Hafidz Shukri Junit. Saudagar Aiman showcased Malaysian dry pastes with 24-month shelf life and four eggless high-fibre cookie varieties, offering combo packages and seeking collaboration with Vietnamese partners to expand its global presence.
SPL Food Industries Sdn Bhd made a sweet debut in Vietnam. Represented by managing director Saiful Firdaus Dato Sulaiman (left) and executive director Carolyne Eryna Ayesha Cindy Nadin, the company proudly introduced its halal products made with the unique Sarawak Palm Sugar (Nipa Palm Sugar) to international buyers and visitors at the Vietnam Expo.
Suffy Dairy Group Sdn Bhd showcased its dairy product range at Vietnam Expo 2025, contributing to Malaysia’s efforts to strengthen its export presence and forge new trade connections across the Asean market.
Consul General of Malaysia (Ho Chi Minh City) Firdauz Othman (centre) receiving a token of appreciation from Tokku Leko Sdn Bhd during a visit to its booth. Accompanying him were SME Bank customised programme II head Bashari Mohd Sidek, Matrade Ho Chi Minh City trade commissioner Zaimah Osman, assistant trade commissioner Hafidz Shukri Junit and a representative from Kuskop.
