Setlary secures strategic investment round valuing company at RM100mil


KUALA LUMPUR: Setlary, Malaysia’s leading earned wage access (EWA) platform, has secured a strategic investment round valuing the company at RM100mil, led by Lion X and Holborn Capital Partners.

In a statement, Setlary said the funds will support its regional expansion across Asia and further strengthen its financial wellness platform.

Alongside the new strategic investors, CapBay will also provide additional funding support through its access to alternative capital. Together, the investor group will offer up to US$25mil in funding capacity to expand and scale Setlary’s customer portfolio.

“The investors provide more than just capital; it’s a strong vote of confidence in Setlary’s mission to transform the financial wellbeing of workers,” Setlary co-founder Charles Chew said.

"This strategic push ensures more employees will be able to access their earned income early and also access Setlary’s Wellness programs, which will ensure long-term financial stability. Setlary’s main goal is to make Everyday your Payday.”

Meanwhile, Lion X CEO Irene Guo believes Setlary’s technology, operational discipline, and employer-first model position them to deliver meaningful financial wellness benefits to workers while helping enterprises improve productivity and retention.

“Setlary demonstrates strong alignment with our investment thesis in the future of work and embedded financial services,” she said.

Holborn Capital executive director Ong Sheng Jie said: “At Holborn Capital, we invest in businesses with the capability to scale sustainably and deliver real-world outcomes. Setlary’s disciplined operating model and clear value proposition for employers and employees make it a strong fit for our portfolio and our long-term partnership approach.”

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