China's Singles' Day shopping festival winds down with 'muted' sentiment, sales expectations


A delivery worker sorts packages at a neighborhood sorting center in Shanghai, China, on Tuesday, Nov. 11, 2025. Photographer: Raul Ariano/Bloomberg

SHANGHAI: China's Singles' Day sales festival is coming to a close after more than a month of promotions on the country's largest e-commerce platforms, which failed to spark widespread consumer excitement during the world's largest shopping event.

Consumer malaise in China, stemming from a prolonged property crisis and concerns about income security, has made it harder than ever to get people to open their wallets.

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Singles' Day , 11.11 , China , consumer , shopping , retail , Alibaba , JD.com

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