Aberdeen pins hopes on retail investors

Windsor: We have to buy smarter, we have to buy less and we have to be a much more demanding customer.

NOT many envied Jason Windsor when he took over as chief executive officer of Aberdeen Group Plc – a poster child for the malaise plaguing traditional active asset managers. 

Like many of its peers, the Scottish fund house that once briefly became the United Kingdom’s largest, has suffered years of outflows, rising costs, anaemic profits and a flagging stock price as investors questioned the future of the industry.