Chinese tea chains expand overseas footprint


A customer orders an ice cream at Chinese Franchise Mixue ice cream & tea shop in Bangkok, Thailand, Wednesday, Feb. 19, 2025. (AP Photo/Sakchai Lalit)

Chinese new-style tea brands are accelerating their push into overseas markets, leveraging product innovation, digital operations, and a growing global interest in health-boosting beverages.

The trend marks a new phase in the globalisation of China's consumer brands, analysts said.

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