Rajiv: At the end of the day, you don’t want to be chasing store openings if you can’t get your service level right or maintain product consistency.
IN the last few years, Malaysia’s coffee sector has been abuzz with activity. Competition has increasingly brewed, with established homegrown and international players racing to expand their share of a growing coffee-drinking market.
Yet that didn’t stop local coffee chain Koppiku from throwing its hat in the ring in 2023.
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