Call for ethical conduct in content creation

Mediha Mahmood: When content manipulates sympathy or stages harm without any clear boundary, the fallout spreads fast. And once public trust is shaken, it’s not just content credibility at risk—it’s the entire ecosystem around it.

Malaysia’s advertising and creative industry leaders are sounding the call for influencers and content creators across platforms to take greater accountability for the content they publish.

In an age where view counts and shares have become the main currency of creators, the temptation to lean into attention-seeking stunts and misleading content in the pursuit of virality can be hard to resist.